Ānanda
Branding
Branding //
Brand design
About the project
Ananda is a young clothing and accessories brand that partnered with Masideas for brand design and branding.
The word Ananda is a Sanskrit term that means “happiness,” “bliss,” “joy,” or “fulfillment.” All of these feelings can be experienced or found in nature.
A logo was needed to represent all these feelings. The design focused on a minimalist image of a mountain to symbolize nature and fulfillment. The use of colors conveyed happiness and joy
* Joy, supreme happiness
“This project is born from that joy that comes from within, the kind you don’t find outside... that joy that emerges in change, when we focus on looking inside ourselves and real hope blooms.”
A different style to be in connect with nature
